How to …

The
chore of promoting your website or building traffic to it will usually
require more effort than the actual construction. It is an ongoing
never ending process.

The bulk of website traffic will come from search engines. Ranking
or position on search engines will determine how much traffic you
receive. It is important that you optimize your website before
submitting it to any SEs.

For the more competitive fields of business or for faster
positioning, it may be necessary to buy your traffic. The major search
engines Google, Yahoo and MSN all provide Pay Per click services that
allow you to compete for keyword driven listings that appear on their
search page results. You do need deep pockets to get major traffic
using PPC.

You can also use opt-in mailing lists for promoting your site, but these are also very expensive.

Submitting to Search Engines

Before a search engine can find your website, you must go and visit
that search engine and tell it that your website exists. When you do
that a crawler or spider will be sent to your website. This process can
take weeks or months.

A faster way, is to to get a link to your site placed on
another website that is already indexed and crawled on a regular basis.
If at all possible get your link placed on their home page. I have seen
websites get indexed in as little as 24 hours using this method.

The spider will look at each page that it can find and place
them in a large database of other pages. Your ranking will be
determined by how well you have followed the instructions for
optimizing your pages and targetting keywords. Ranking is also
determined by the number of websites with similar content that link to
yours.

Visit some experts on the subject at RankWrite.com and HighRanking.com.

Look for information on submitting your website to different kinds
of search engine databases. Pages are submitted differently to pure
search engines, like Google, than they are to directories, like Yahoo
or Open Directory.

When you get your information together you’ll visit each search
engine and submit your website manually. Forget auto submission
programs. Don’t be duped by services that claim to submit your site to
4000 search engines. The Do it Yourself mentality will pay bundles here. Write down the date that you submit to each search engine.

Content

Quick Reference

Introduction

Researching

Planning

Building a Template

Building a First Page

Design for the Masses

Choosing Colors

Website Navigation

Webpage Layout

Webpage Content

Ecommerce

Interactive Websites

Uploading a Website